MARKETING ANALYTICS
You should be getting more out of your ad spend. We’re a growth agency that does marketing analytics, strategy and data science.
DON'T WASTE AD SPENDWhat We Do
By using mathematics, modeling, and rigorous analysis we show you what actually moves the revenue needle.
| Day | Spend Change | Current | Optimal | Impact |
|---|---|---|---|---|
| Mon | +20.8% | $1,200 | $1,450 | +5.2% |
| Tue | -10.9% | $1,100 | $980 | +3.1% |
| Wed | +26.3% | $950 | $1,200 | +8.4% |
| Thu | -15.4% | $1,300 | $1,100 | +2.7% |
| Fri | +10.7% | $1,400 | $1,550 | +6.9% |
| Type | Week 1 | Week 2 | Week 3 | Week 4 |
|---|---|---|---|---|
| Spend Campaign A | 90Â 000kr | 120Â 000kr | 180Â 000kr | 200Â 000kr |
| Conversions | 500(+30%) | 650(+23%) | 800(+13%) | 900 |
| Spend Campaign B | 120Â 000kr | 120Â 000kr | 120Â 000kr | 120Â 000kr |
| Conversions | 400(+5%) | 420(+7%) | 450(+11%) | 500 |
How It Works
Our proven process for marketing analytics and optimization
Connect data to our tool
Connect your marketing data sources in one place to our internal analysis and reporting tool.
Analysis & Reporting
Get weekly recurring analysis and reports on your ad spend with actionable insights.
Optimization and Strategy
Optimization, forecasting and creative tests helps us gain clarity over next steps to scale your revenue.
Here's what our clients say
+12% conversion rate through unified tracking
By centralizing our Meta, Google, and TikTok data into one source, we finally identified which touchpoints actually drove conversions. The measurement framework paid for itself in the first month.
-16% CPL with day-of-week optimization
NIDY's adset-level day-of-week optimization identified that our Meta Ads performed 40% better on weekends. By reallocating budget away from low-performing weekdays, we cut our cost per lead by 16% without reducing volume.
+23% ROAS through budget reallocation
The campaign-level analysis showed we were overspending on saturated audiences. Shifting budget to high-potential adsets based on their optimization models increased our return on ad spend by 23%.
Let's have a chat
We'll get your ad spend optimized in no time.
Reach out and we'll be in touch shortly!
Meet Our Experts
The Team
Meet the skilled and experienced team behind our successful digital marketing strategies
Kareem Elgindy
CEO
Expert in marketing analytics and revenue optimization. Leading NIDY Media's mission to drive measurable growth for businesses.
Alice
COO
Operations and strategic consulting specialist. Ensuring seamless execution of analytics and optimization strategies.